Ilonen lisäsi somettamista – tiedotusyhteistyö Otava Median kanssa päätökseen
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Mikko Ilosen tiedotussopimus Otava Median kanssa päättyi. Jatkossa Iloselta tuskin on luvassa tiedotteita valtamedioille, mutta 38-vuotias on paikannut tiedonpuutetta somekanaviensa aktivoimisella.
Mikko Ilonen valmistautuu parhaillaan Dubai Desert Classiciin Emirates Golf Clubilla. Aiemmin viikon rutiineihin on tiistaisin kuulunut myös kuulumisten lähettäminen Otava Mediassa toimineelle tiedotusvastaavalle Teemu Tyrylle tai Sami Sarpakunnakselle. Tiistaisin tai viimeistään keskiviikkoisin valmistuneet tiedotteet lähetettiin käytännössä koko Suomen suurimmille medioille.
Abu Dhabin kilpailun alla tuli viimeinen tiedote, jossa kerrottiin tiedotuksen siirtyvän Sportyardin Robert Whitlockin harteille. Sähkoposteja on tuskin enää kuitenkaan medioille lähdössä.
Maailma muuttuu ja niin myös Mikko Ilosen tiedotus. Pelaajien sosiaalisen median käyttäminen on arkipäiväistynyt vuosi vuodelta – Mikko Ilonen on aiemmin pitänyt matalempaa profiilia somekanavoissaan. Ilosen omalla ”urheilijasivulla” Facebookissa on vasta 342 tykkääjää. Toisaalta kyseistä sivua ei ole juuri koskaan päivitettykään. Nyt Ilonen on luonut jopa kilpailun, jossa kutsutaan tykkäämään käyttöönotetusta sivusta.
Lähi-idän kisoissa on kuitenkin alkanut tapahtua. Ilonen on kirjoitellut aktiivisesti henkilökohtaiselle tililleen päivityksiä kierrosten jälkeen englanniksi. Päivityksiä on ilmestynyt Facebookin lisäksi Instagramiin.
Henkilön Mikko Ilonen (@ilonenmikko) jakama julkaisu Tammi 21, 2018 kello 7.13 PST
Henkilön Mikko Ilonen (@ilonenmikko) jakama julkaisu Tammi 23, 2018 kello 2.22 PST
Käyt seuraamassa Mikko Ilosta sosiaalisen median puolella:
Käytämme evästeitä parantaaksemme sivuston toimintaa ja ymmärtääksemme, miten sivustoa käytetään.
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